NMR establishes US offices

April 20, 2017

New Media Research (NMR), a UK-based global provider of media technology solutions, has announced the opening of their US subsidiary, NMR Inc. Marking the company’s continued growth and expanded support in the USA and the Americas, the launch was announced at this year’s NAB show, and coincides with the debut of the company’s new website, www.nmr.com due to go live on 21st April 2017. This platform will enable media companies to automatically analyse and extract time-stamped descriptive and technical metadata, in real-time, from live broadcast quality video content, as well as process their existing archive content.

With more than 25 years of designing, deploying, and supporting complex digital media workflows for broadcasters, advertising agencies, investment banks, and some of the world’s most recognizable Fortune 500 brands, NMR has established a well-deserved reputation for delivering media asset management and workflow solutions to high-profile clientele including Deutsche Bank and Sony Pictures Television.

The company’s recent success stories include creation of a comprehensive promo campaign management system for UK broadcaster ITV, informing tens of millions of viewers about up and coming programs and filling £270m ($354m) of airtime annually on ITV's broadcast channels and digital services. NMR is also a driving force behind the new ReCAP (Realtime Content Analysis and Processing) initiative, an EU-funded multi-national consortium working to create an automatic content analysis platform to enhance metadata-driven media workflows for asset management. (More information on the ReCAP project can be found at www.recap-project.com.) 

As Neil Anderson, CEO of NMR explains, the expansion is based on growing demand for international support by the company’s global client base. “We’ve been delivering projects across six continents for several years, and the opening of our US operations is being largely driven by requests from clients we’ve worked with in the UK – broadcasters, advertising agencies, and other Fortune 500 companies, who are now asking us to fulfill a similar role in the USA for their teams collaborating globally.”

Anderson adds that many of NMR’s vendor relationships, including companies such as Quantum Corporation, Cantemo, Vidispine, ToolsOnAir, and AWS Elemental have welcomed the company's expansion into the thriving US market.

Initial response from vendors and customers has been overwhelmingly positive. “As one of our most important markets grows, it is great to see one of our most successful partners do so too,” remarked Erik Åhlin, CEO of Vidispine. “It will be a pleasure working with NMR in the fast growing US market.”

“It’s always good to see our partners expanding their business to address growing market opportunities,” added Geoff Steadman, Senior Vice President, StorNext Solutions at Quantum.

Anderson sums it up: “The media industry is changing ever more rapidly, as traditional broadcast, enterprise IT, and web-based technologies continue to converge. It’s an exciting time, and we look forward to bringing our unique skills in enterprise media asset management, workflow automation, and hybrid cloud migration strategies to the American market.”

NMR is exhibiting at the ReCAP Project booth (N1639FP) at NAB. To arrange a meeting, call toll free 1.800.255.9404 or email info@recap-project.com.